Victor Osimhen has been ranked above Erling Haaland in a list of the most marketable athletes in 2024, a surprising twist given Haaland’s immense popularity and success with Manchester City. Osimhen, the Nigerian striker and Napoli star, has become a highly marketable figure due to his impressive performances, charismatic personality, and growing profile both on and off the field.
While Haaland is widely regarded as one of the best strikers in the world, Osimhen’s unique blend of on-pitch success and potential for global brand appeal has helped him stand out in the rankings. Factors influencing these rankings include social media influence, sponsorship deals, and broader marketability in terms of endorsements and public image.
Osimhen’s rise on this list could also reflect a growing interest in African athletes in global sports marketing, especially considering his prominence in Serie A and his potential to attract sponsorship deals that resonate in multiple regions. His high profile in the African market and increasing presence in international media contribute to his appeal.
These rankings offer an interesting perspective on how athletes’ marketability can sometimes transcend their on-field achievements and be influenced by their broader global ap
peal.
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